Export Shares & Trends - North America

Trends – US Market

From Rob McMillan; EVP and Founder, Silicon Valley Bank Wine Division, USA “Consumers are leaving the lower price segments in favor of better-quality offerings, but after more than 20 years of straight-line growth trends, total volume growth is leveling off. Retiring baby boomers and frugal millennials are driving a rotation of consumer preferences. Premiumization will continue, but softening is likely on the luxury end for wineries without preexisting strong brands.” In the United States of America, the premium wine segment (over $10/750mL) dominates sales and is responsible for all growth in the American wine trade. (2017)

  • Accredited to:
  • S. Lueck