Financial & Commercial Structures - Negociants
Chateau du Tertre (Margaux) believes La Place is a very effective way to distribute wines globally. Bordeaux producers are far from final purchaser and have no say in where wines will end up. Most producers are relatively small and cannot afford wide networks. Negociants have economies of scale to help with wide distribution and can speak to wide markets. Understanding where wine is going today is more important than it used to be. Crucial concern. La Place guarantees sales and a place for the wines. The system allows chateaus to concentrate on internal matters rather than selling their wines. Du Tertre exports 60-70% in futures.
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