Marketing Strategy Applied to Producers

US Market Penetration

Garofoli (Marche) – Strategy for penetrating US market: Gianluca Garofoli based himself in Oregon and personally went state by state to build distribution. Once a framework was up a company was hired to do PR / Communication / Sales. They felt this was the most effective way to penetrate the complicated US market.

  • Accredited to:
  • Ronald Wortel