Promotional & Sales Techniques: Communication & Social Media
Frog’s Leap (Napa, CA) employs a social media marketing manager, and they employ a successful social media strategy that is aimed at community and building brand awareness. 3 key points for their content are: authentic, timeless, genuine. All the company’s posts must fulfil these requirements. Their Instagram has 30,000 followers. Their annual production is around 60,000 cases.
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