Producer Pricing Trends

Direct to Consumer Sales

Direct-to-consumer (DtC) wine sales in Napa have increased by 9% from 2016 to 2017 – faster than the GDP. In 2012 the average Napa winery sold 49% of it's production through DtC. In 2018 that was 60%. (Silicon Valley Bank)

  • Accredited to:
  • Adam Zuckert